| Along with the development of economy and further city procedure, the real estate industry of our country has made great progress, thus great improved the pullulation , specialization , and industrialization of the real estate enterprises , multiregional expansion became the main manner of the company to become large and strong. But the environment of the company are changed because of the state control of the economy, the mechanism of competition has been formed. The real estate enterprises will face the centralization and new development situation in the future. So in this situation, it is the chiefly matter for the enterprise to get hold of the opportunity to expand in high quality and to improve its competitive ability and its development potential.In this article put forward needing and realism about the multiregional expansion about the real estate enterprises according to the changing of the environment. Then sum up the characteristic, summarize the course of this industry, and bring forward the blindness, opportunity, sensate, strategic issues, thus made the forecasting and analysis about the expansion of the enterprises. According to the analysis about the inner and out characteristic, utilize the theory of capital, scale, speed, region of economics to summarize that the multiregional expansion is the main manner of the enterprise to become large and strong.In the second half of this article, use the core theory of the economics to analyses the condition about the of the company, the multiregional expansion of the real estate enterprise due to the capital managerial, management, organization, human resources, and culture. Finally according to the changing of the organization to analyses the risk the company faced, make the advice about the risk control, control mechanism, inner control, inspiration mechanism of the company.The purpose of this article is to set up a basic foundation to the research of the multiregional expansion of the real estate enterprises,... |
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