The Research Of Large-Scale Real Estate Development Patterns

First, the market competition is more vigorous after our country joining in the WTO and the market becomes more perfect with the government strengthening the macro-control on the real estate industry, so the traditional development patterns of real estate corporations are transformed inevitably. Next, because the GDP of our country grows rapidly and the steps of urbanization accelerate, it is favorable for real estate corporations to lead large-scale development. At last, real estate corporations also need to develop on a large scale to be superior. At present, there are large quantities of real estate corporations distributed unevenly in our country. Most of them develop on a small scale and their development patterns are of all kinds. The market quota of the first--Vanke in the real estate industry is not more than 1% and that of the top ten is less than 6%, so the market concentration degree is very low. The real estate market in Beijing, Shanghai and Guangzhou etc develops more perfectly than that in other cities, so their market concentration degree is a little higher, and a few real estate corporations turn to develop on a large scale obviously.This paper consists of five chapters: Chapter 1 is the introduction. It is concerning textual background and significance, related theories, and so on. Chapter 2 is the overview of the real estate industry. It involves the characteristics of the real estate industry, the status and function of the real estate industry in the national economy, the present condition and development trend of the domestic and international real estate industry. Chapter 3 is the research of large-scale real estate development patterns. Firstly, analyze several real estate development patterns in existence in our country, the analysis says that the development patterns are transforming from single-item to large-scale little by little. Secondly, research why real estate corporations need to lead large-scale development, there are three reasons, one is the demand of the national economy and the real estate industry, another is the need of vigorous market competitions, the last is the want of corporations own growth and its brand expansion. Thirdly, study the problem that real estate corporations should resolve to developon a large scale, they are lands, funds, brand and management. At last, research large-scale development patterns of some excellent real estate corporations in our country, there are three types, the"great block"pattern of the Country Garden in Guangzhou, the"company chain in many regions"pattern of the Sunshine 100 and the compound pattern of the Overseas Chinese City in Shenzhen (tour + real estate). Chapter 4 is how to develop on a large scale? First, perfect related policies, laws of the real estate industry, urge the competition in the real estate industry to reach"the Pareto superior". Then, enterprises set up the strategy alliance, benefit with each other to carry out the scale economy. In the end, operate capital assets and promote its core ability to develop on a large scale. Chapter 5 is the analysis of Qixia's how to develop on a large scale. By analysis of its competition strategy, core ability and large-scale development, it is clear Qixia's how to reach the scale economy with its current resources on the present condition.The conclusion shows that real estate corporation to develop on a large scale is necessary. Business enterprise only catches hold of the opportunity and evades the threat, promotes its core ability and carries out scale economy, then can outshine others in the vigorous market competition.