The Study Of Commerical Real Estate In College Towns

There are 55 college towns in China now. The commercial real estate is an important part of college-towns development. In this dissertation, the commercial real estate in several classic college towns both at home and abroad are studied, thus problems in college towns and differences between the development of commercial real estate in China and in other countries are found. According to the theories and case studies, factors that impact on the development and rules of commercial real estate in college towns are summed up, which include the layout and business-selection of both retail and office. At last, some advices of how to develop commercial real estate in college towns are given by the paper according to its characteristics.There are 7 chapters in this paper. Chapter 1 includes the background, aim, value, content, method of the paper and the studies about the same field as this paper. Chapter 2 analyses certain theories about the development of college towns, which includes theories of college towns, theories of commercial real estate and theories ofoffice real estate. Chapter 3 selects four college towns—— Songjiang Collegetown(Shanghai), Yangpu college town(Shanghai), Xiasha college town(Hangzhou), Xianlin college town(Nanjing)— in China to study and then analyses the problems that they have met. Chapter 4 analyses some representative foreign college towns, which are Cambridge college town (Britain), Harvard university (America), University of Tsukuba(Japan), Pusan National University(Korea). Chapter 5 discusses the main factors that impacts on development of commercial real estate in college towns and the differences between the development of commercial real estate between Chinese and foreign college towns. After that in the same chapter, the paper analyses the rules of both retails and office. Chapter 6 raises some advice on the development pattern of commercial real estate in Chinese college towns. Chapter 7 is the summary of the paper.