Font Size: a A A

The Study On Development Strategy Of Shandong Shengjie Source Environmental Engineering Co., Ltd

Posted on:2013-06-05Degree:MasterType:Thesis
Country:ChinaCandidate:C J ZhaoFull Text:PDF
GTID:2249330395967999Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the steady growth of China’s national economy, the demand for electricity also increased accordingly, and the attendant environmental problems become increasingly serious, the state constantly improve management measures of air pollutant emission standards and strict for Shandong Shengjie Source Environmental Engineering Co., Ltd. has brought good opportunities for development, Shandong Shengjie Source Environmental Engineering Co., Ltd. is an enterprise mainly engaged in electricity environmental protection, as a science and technology enterprise, how to seize opportunities, weaknesses, develop a suitable for their own development strategies, to maintain the sustainable development of enteiprises, is critical to the future development of the enterprise.On the basis of theoretical studies in strategic management, first of all, the use of PEST analysis to analyze the macroeconomic environment Shandong Sheng jie Source Environmental Engineering Co., Ltd, the application of Porter’s competitive five forces model analysis of the competitive structure of the industry, pointed out that the Shandong Shengjie Source Environmental Engineering Co., Ltd, opportunities and threats faced by comprehensive evaluation, that the Shandong Shengjie Source Environmental Engineering Co., Ltd, the external environment in which the opportunities outweigh the threat. Second, the internal environment of the Energy and Environmental Engineering Co., Ltd. Shandong Shengjie. Catharine pointed out the strengths and weaknesses of the enterprise through a comprehensive evaluation, Shandong Shengjie Source Environmental Engineering Co., Ltd, advantage exists in a competitive environment, the disadvantages are more obvious. Again, the application of the SWOT matrix analysis, external opportunities and external threats in the external environment factors Shandong Shengjie Source Environmental Engineering Co., Ltd,a comprehensive analysis of the internal strengths and internal weaknesses in internal environmental factors. Using the SWOT matrix, through the analysis of strategic options Figure strategic element in the development of the Energy and Environment Engineering Co., Ltd. of Shandong Shengjie. Catharine and summarized in the comprehensive analysis and assessment on the basis of determining the Shandong Shengjie Source Environmental Engineering Co., Ltd,Ltd. Development Strategic Choice on the recent development goals using twisted nematic strategic, long-term development goals with diversification strategy clear that the strategic focus of the Shandong Shengjie Source Environmental Engineering Co., Ltd, is a technology leader in strategic, corporate culture strategy, human resources strategy. Finally, a clear Shandong Shengjie Source Environmental Engineering Co., Ltd, strategic objectives, and adjusting the organizational structure, strengthening of qualified personnel, optimize the structure of human resources, the establishment of the technical incentives to innovate, expand market sales and broaden the financing channels strategy implementation measures.Thesis research has some practical value to the future development of the Shandong Shengjie Source Environmental Engineering Co., Ltd, has a reference strategy formulation development of of similar power environmental science and technology enterprises.
Keywords/Search Tags:development strategy, electric Enviromnental Protection, SWOT matrix
PDF Full Text Request
Related items