Study On Development Strategy Of A Environmental Protection Company

Strategic management of enterprises is a manifestation of business ideas,。It is the drivingforce for enterprise development. Facing the complex and changeful market environment,enterprises must cope with change actively, integrate resources to adapt to all kinds ofdevelopment environment, seek the way of survival and long-term stable development. Onlythe enterprises make the long-term strategy to adapt to changes in the environment on thebasis of the clear understanding of the external environment and internal core competitiveness,give full play to their own advantage, avoid its disadvantages or adjustment to change theirdisadvantage through reform, they can grasp opportunity, answer the challenge. The enterpriseshould formulate and implement the strategy of enterprise development under the premise ofpersisting in the enterprise location, following the principles of survive, development, torealize the overall strategic target.Firstly, this paper introduced the profiles of A environmental protection company, andanalyzed the industry environment and the macro environment. It also analyzed the humanresource, management system, corporate culture, financial and technical ability of thecompany’s internal environment factors. Secondly, through analyzing the advantages,disadvantages, opportunities and threats the A environmental protection company faced with,it undertook the strategy matching and selection the A environmental protection company. Itmade the A environmental protection companies have sober understanding of strategic choicebasing on fully understanding the enterprise environment and its own characteristics, so asto make the development strategy for the enterprise survival. Thirdly, it located the Aenvironmental protection company future target: becoming the country’s first level watertreatment and environmental engineering services company. It formulated focusing strategy,integration strategy, strategic alliance, the overall development strategy, and established thestrategy of human resource management and marketing management, technologicaldevelopment strategy, financial strategy and development strategy of other functionalDepartment. Finally, in order to ensure the effective implementation of the strategy of Aenvironmental protection company, it provide effective security strategy from four important aspects the enterprise culture, personnel training, information construction, technologicalinnovation.