Study On Culture Change During Strategy Transformation

Enterprise can only develop continuously through ceaseless reform and innovation and the enterprise culture play an important and full leading role in reform and innovation. For Chinese enterprise at strategy transition period and in the age of reform, how to realize successfully culture reform is an important issue to be studied.The article starts with the analysis on the strategy transformation of Sifang Rolling Stock Research Institute as well as the related culture change, impersonally evaluating and analyzing the corporation culture during the strategy transformation of Sifang Institute. Then the article deploys the analysis of the study on corporation culture change during strategy transformation, focusing on the expatiation of the relationship between strategy and culture, the effect, features and key factors of culture change as well as the way to construct a powerful corporation culture. Finally, the article abstracts the evaluating indexes of the culture change of a scientific and technological enterprise like Sifang Institute. Based on the above analysis, the article briefly explains how Sifang Institute shall reinforce the construction of corporation culture in order to push the deep implementation of the strategy transformation.There are two innovative points in this article: (a) analyzing and concluding from the point of view of practice the features and the courses of the corporation culture during the strategy transformation; (b) proposing the evaluating indexes for corporation culture of a scientific and technological enterprise on the basis of understanding of the culture change of Sifang Institute, which provides reference for the construction and the change of corporation culture of related enterprises.