Study On The Innovation Of Luneng Logistics' Marketing System

With the high-speed development of the economy of our country ,the high growth of foreign trade, the development of the logistics industry of our country is in the ascendant ,become a new developing service industry with enormous future. But economic development globalization ,information technology networking production technology challenge that specialization bring and the market of logistics of our country .further opens enter the WTO, that made the competition of the prevailing industry of the thing change are very fierce. So, the study on third party's logistics of company's marketing of logistics has important theory and realistic meaning. Thesis this take LUNENG logistics company as an example, use marketing theory and method carry on in-depth analysis to LUNENG logistics Company some questions of marketing that appear of the marketing course, main research work and achievement of the thesis are as follows:1. The current situation of the development from the management state, Situation introduction LUNENG logistics company of management, make a concrete analysis of company's existing marketing problem of LUNENG logistics.2. Carried on a define to the concept of the logistics marketing system, take the customers, logistics resources, marketing team, communicating way, and logistics marketing outlets as five main factors of the logistics marketing system, put forward the target, principle that the LUNENG logistics marketing system to be set up.3. Applying the "4Cs" marketing strategy to integrate the marketing thought, taking customers as center, taking the marketing team as the key link that serves with customers, taking the logistics resources as foundation, constructed the marketing system model of the LUNENG Logistics and analyzed the main factors of this model. In the last part.4. this thesis designed a logistics marketing management organization model for LUNENG Logistics, and elaborated how to apply this model to acquire the best results.Some conclusions that the thesis gets can offer the reference suggestion for marketing of LUNENG Logistics Company, it can also be reference to our country studies on the marketing of the Third Party Logistics industry.