The Research About The Model Of Symbiotic Marketing

Since 1980s, many enterprises in overseas has faced to the increasing competition in their exterior surrounding. They are aware of the competition and begin to make the strategic adjustment to their competitive relationship, i.e. transferring competitive relationship into cooperative competition. Except for the cooperation of the technical research and development innovation, as a part of competition, the cooperation of marketing is adopted by the foreign enterprises gradually and become another important means that make enterprises gain the competitive advantage. As the level of the marketing management fall behind relatively, the cooperation in the aspect of marketing is only the primary stage though some enterprises tried to operate with each other in the management activity. There is not the systematic Symbiotic Marketing Theory offered to China enterprise for reference. Therefore, researching on Symbiotic Marketing Model can enrich Symbiotic Marketing Theory in China and have an important significance for Symbiotic marketing practice in Chinese enterprise.Through looking up and researching the book relative to Symbiotic marketing theory and marketing cooperation theory as well as referring to a great deal of Chinese and English information about this theory, we can solve this feasibility problem from the angle of enterprise value and customer value. How to implement and improve the customer and enterprise's Symbiotic Marketing Model, this is the main context in this passage. The possible theory innovative points in the passage are reflected by three aspects as follow: first, through contrasting and analyzing the fore-person's Symbiotic Marketing and Marketing Cooperation Theory Model, we will analyze and summarize the theoretical and practical significance of Symbiotic Marketing Theory Model system. Second, on the basis of enterprise value, we will add the angle of customer value and build the solution of Symbiotic marketing system. Third, we will provide the operational theory and method for Chinese enterprise's marketing practice. The main context of this passage: there was a preface in chapter one—introducing the background of selected topic and significance, and clarifying the research method, train of thought, context and innovative point. In chapter two, the author commented on the achievement of representative of Symbiotic, Symbiotic marketing or cooperation marketing theory, restating and concluding three representative models of Symbiotic marketing theory as well. The author also supplemented and improved Symbiotic Marketing Theory on the basis of comparing and analyzing three models. In chapter three, the author analyzed the condition and the influence factor of Symbiotic marketing. There was key context that was rebuilding Symbiotic marketing models in chapter four. The author came up with the logical framework of Symbiotic marketing models, established Symbiotic marketing models and stated its implement plan. In chapter five, the author analyzed the process of carrying Symbiotic marketing models out in detail, and then came up with several main problem which the implement of Symbiotic marketing faced. There was the conclusion in chapter six, it summarized further the viewpoints and put forward the research limitations and flaws in this passage.