Research On International Entrepreneurship Strategies Of Japanese-funded Enterprises Based On Chinese Entrepreneurial Environment

Entrepreneurship has already become a basic function in the movement of the market economy, and plays an important character in the development of a country. With the development of the economic globalization, the development of some huge transnational corporations has changed from the junior internationalization to the stage of the international entrepreneurship. International Entrepreneurship is a kind of entrepreneurship activity which strides across the national boundaries, and it is also a process of identifying global market opportunities by the global resource disposition and the transnational network.With the reform open, the bilateral economics and trade relationship between china and Japan develop quickly. From 1993 to 2003, Japan becomes the Chinese biggest trading partner continuously for 11 years .In 2004, China became the Japan biggest trading partner .Close 2005 February, the Japanese accumulative total amount directly invests 47,900,000,000 $ to china .Japan becomes one of the most directly investing nations to China .China already with the United States, Europe become which Japan most directly investment regions of the oversea .The Japanese transnational corporations have already juxtaposed China to the Europe and America in its global strategy.Each enterprise must face to the problems of how to enter into the international market and the competitions with others now. In the wave of the internationalization competitions, Japanese-funded enterprises dare to join into the worldwide competitions, and exercise sorts of practical strategies to enhance their international competition ability, aiming to hanger the profit in the worldwide scope. Japanese-funded enterprises should be the pioneer to the other Asia country's corporate enterprise on the approach of the internationalization. The business enterprise organization of Japan develop the outstanding characteristics of the management system of the international market, is the macro view control and tiny view to put the power to combine together, unify inside the outside management mechanism mutually, then the big business enterprise management as the core is very important, organic management system and the mechanism of the operate. First, the centre management department of the double management function, which is organize and manage that one of the important functions of the oversea economic of business enterprise, appearance, scale, contents and ways that decided the oversea economic development of business enterprise from the macro view to made use of to make policy namely the means comes to overall leading business enterprise to the international market of development activity. Now , the Japanese business enterprise not only value the international market research, but also value to the contents of investigate to systematize, namely the investment environment, include the conduct environment, market condition, language, customs and habits, the geography and politics, the law system...etc. are wanted to carry on the full-scale inquisition, then be carried on the classification by the General Staff Headquarter or relate department of the business enterprise, contrast and analysis, finally formation the writing material hands over the center management section to carry on the decision .Manage with the business enterprise axis the section corresponds to establish of the basic level of each kind of specialized management organization .They are on the foundation of subdivide the market, which is separate from the different points of view to exploitation of the international market .Thus, these manage sections in the same rule which is established by the centre manage department, make the merchandise, capital and rent services of the enterprise beat into the international market at the same time.The Japanese business enterprise come to China to make the entrepreneurship mainly from the hereinafter several reasons : The first one is the Japanese government and business enterprises are heavy to flap the Japanese economic demand ;The second is Global strategic regulatory demand of Japanese business enterprise ;The third one is The Japanese business enterprise carries out the strategic demand of Chinese market ;The forth one is the Japanese business enterprise keeps the demand in Chinese competition ability .Moreover the new situation that Chinese reform open, join the WTO the new market environment, fast development of the economy, The upgrade of the industrial structure in China etc., these all have very strong attraction to the Japanese business enterprise .Since the end of 90's in last century, Japan to the motive that China invest from the traditional production value perhaps so-called" resources, labor force, a price, policy etc. the main factor value type" change for" produce is keep both the type with the market value ".In order to expand the huge Chinese latent market, and with the need that the quickest speed satisfies the Chinese consumer, Japanese business enterprise, especially big business enterprise just or have already built up an investment with all-directions type of the research" development- produce- sell now- after-sales service ".Though Japan invests the strategic occurrence change to China, because the improvement of China still needs the time, and the product life cycle is the process of the circulating back and forth, there will be" the limit industry" continuously to transfer outwardly from Japan .Therefore, in the long-term Japan still will be China its cheap labor force and the resources source, and consume local resources type, even the type of pollution of the environment etc setting sun industry transfers toward our country.Compare the development of Japanese business enterprises that the entrepreneurship of Chinese business enterprise, are more slow-moving, the experience that beats into the international market is still not enough .Therefore, by the analysis of the successful experience which the Japanese business enterprises entrepreneurship, this text hopes providing the help for the Chinese business enterprise that wants to carry out the internationalization.The Paper is divided into six chapters as follows: Chapter one is introduction. This chapter expatiates on the motive and significance, summarizes Entrepreneurship Theory and the situation of development of Japanese-funded enterprises in the world, confirms the technology rout, structure,theories concerned and main content of this paper.Chapter two is the summary of Entrepreneurship Theory and other theories concerned. This chapter introduces the research course of the theories about the activity of entrepreneuship, not only including the development abroad, but also at home.Chapter three analyzes the status of International Entrepreneuship of Japanese-funded enterprises. This chapter mainly introduces the strategics applied when Enterprises getting inyo the international market, such as forming group-coorporrotion, enhance the competition strength, and so on.Chapter four is the concrete measures used in join into Chinese market for Japanese-funded enterprises. This chapter explains the reasons why the Japanese do have to come into China to undertak cooporations, the actual problems faced to, and effective measures took to realize benefits.Chapter five is Example Analysis.This chapter has selected the Matushita electric appliance company and the Toyota car company as examples, and introduces the two different entering themethods. This two ways have the typical significance, and represent the majority.Chapter six is Conclusion and Forecast. This chapter summary the content, and the writer hope to provide the model for the Chinese enterprise.