| The paper describes Hei Long Jiang Hai Fu real estate co. has a thinking to its competitive strategy in order to find a right direction that will develop in the futureIn sight of the view of PEST,SWOT and SPACE strategy theory, the writer analyses HaiFu's strategy of work and corporation based on it's resources and circumstances, meanwhile gives some advice of developing strategy and strategy implementation to HaiFu Corporation.The paper is composed of five parts. The first contains theory. The second is the external circumstance of real estate including marketing and competitors .The third analyses its internal circumstance. The fourth is selecting the strategy system including selecting compete advantages,the last is the advice of carrying strategy... |
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