Research On Enterprise Risk Management Based On The Theory Of Information Asymmetry

with the development of the market economy, expedition of the globalization and popularization of the information, the enterprises face the circumstance which is more unstable and uncertain than before. Any economy actions of the enterprises are related with the risks. Risks is the important object in social sciences, such as finance theory, insurance theory and decision-making theory. Risks and uncertainties in the controlling circumstances of the enterprises are the core questions in management.Rational is bounded. Simon said: "Intendedly rational, but only limitedly. the key do not lie in possessing what information, but processing it ". The bargainers have different perspective to some thing. this essay mostly study the risks caused by the information asymmetry.we analyse the impacts of the information asymmetry to involved person of enterprises, and point out some measures:For the first, to prevent information asymmetry outside Enterprise mainly by the signaling mechanism, information cost management, information communication.For the second, we discuss the main measure to get to take precautions against enterprise risks. To solve information asymmetry inside enterprise by building organization system, stimulating restraint mechanism.For the third, in macroscopical side pay attention to the changes of external rule and environment. pointing out the importance of government, credit construction and developing agency services.By introducing the information asymmetry theory into the risk management of enterprises, we can research the risk management of enterprises which includes the essence of risk, the route of being, the core of risk management. The research can provide helpful support for the risk management theory and practice.