Research On Information Asymmetries Of Chinese Tea E-commerce

E-commerce is a business method with the development of information technology generated,Improving the company's management capabilities,reducing business risk,helping enterprises to potential customers and developing new markets.E-commerce has brought new vitality to the tea industry, the impact of Chinese tea market is growing.But in the process of development of e-commerce in China tea, information asymmetry limit is still the main reason for Chinese tea e-commerce development.This paper is aimed at in-depth study of the problem of asymmetric information at all aspects of e-commerce transactions tea, summary information asymmetry performance, analyzing its causes.combined with the characteristics of Chinese tea e-commerce market, the paper proposed asymmetric information problem-solving program.In this paper, with multi-disciplinary research methods, integrated use of knowledge and information related to economics, marketing, management and so on, analyzing the characteristics of tea e-commerce market and information asymmetry. By comparing the merits of traditional trading patterns and mode of e-commerce transactions, this paper analyzed the different manifestations of information asymmetry problem in their transaction process.Asymmetric information theory was used to the tea fields of e-commerce market firstly. This paper analyzed the asymmetric information problem impacting of e-commerce development of tea in accordance with the actual situation and Tea e-commerce market characteristics.Based on the paper analyzes the research results, From perfecting system of tea standard system,improving the legal system, improving system of credit evaluation system,improving the logistics system,combining online and offline,this paper put forward some suggestions to solve tea e-commerce information asymmetry and provide some reference for the development of tea e-commerce market.