The Analysis Of Marketing Strategy Of CNC ZJK Branch 3G Business Key Account

The content of this article is the selection of objective market and marketing mix of ZJKCNC 3G business . The objective of this article is that to enhance competitive of ZJKCNC 3G business and to increase ARPU in the future. The major theory are:4P theory, market segmentation , key account theory. The following is the introduction of the content.Firstly we put forward the background of this article. Including the problem addressing, theoretical structure, research method ( market segmentation and key account theory), as well as the meaning of this article.Secondly, we introduced the process of the 3G business and correlative theory, which is base of bringing forward of the key account theory in this article.Thirdly, we discussed the procedure of ZHANGJIAKOU market segmentation method based on the market segmentation ; including the introduce of ZJKCNC and the analyses of competition business. In this base , analyzing the problem of the process, and causation of these situation.Finally, we chose the objective market for ZJKCNC 3G business, in the mean time weapplied to the analyzing result to set down appropriate marketing mix strategy for ZJKCNC 3G business. It mainly states the process of making an individual marketing case for a telecom key account by introducing the Industrial and Commercial Bank of China ZhangJiaKou Branch.For the fact the situation, the telecom business form the point:the greatest business aim is the most value of itself. This idea damage the client behalf, bring on the client satisfaction and faithfulness. In the modern key account theory, the key account is the most important asset. We should pay more attention to the key account. When doing it well, we would get more profit.