The Deep Exploitation Of The Red Tourism Product In The Snow-capped Mountain And Meadow Of A Ba Autonomous Region

Red Tourism, which is at the background of Chinese revolution history and possesses the Chinese uniqueness, is a kind of specialized subject tourism. Beginning in the 1950s, Red Tourism product has finished a rapid development, from the early simple resource product to today's mature scenic spots. However, as the disappearance of the Red Tourism Tide, Red Tourism comes to the stagnant period after the rapid development. Red Tourism product everyplace cannot keep the step with the various and changeable need of customers and marketing competition. Therefore, in order to realize the continuous development of the Red Tourism, we need to make the deep exploitation of the Red Tourism product.Focus on the Red Tourism, the writer makes a detailed research on the deep development of the Red Tourism product in this thesis. The paper falls into five parts except the preface and conclusion.In this thesis, the author first analyzes the present condition and progress of the Red Tourism products on the basis of the deeply developing theory and proposes that we should realize the deeply developing theory of the Red Tourism product by the government led, the quality improved, the market development and the heritage protection. Then the author analyzes the natural resources in the snow-capped mountain and meadow of A Ba Autonomous Region, stating the existent problem and the present condition of the exploitation of the Red Tourism product in this area. In the end, on the guide of the deeply developing theory of the Red Tourism product, the writer makes a deep research on the Red Tourism product in A Ba, involving comprehensive aspects: from the exploitation idea from the distribution design; from the establishment of the entirety trademark to the design of the subject program in six scattered scenic spots; from the set-up of the single Red Tourism product to the optimization of the tourism structure, etc. According to all of this, the author gives out some specific methods and measures to solve the problems.