A Study On The Competitive Power Of Urban Tourism

With the rapid development of tourism, the competition of tourism has gained muchattention at home and abroad. But the research on competitive power of urban tourism has justtaken its first step. In order to enrich the study in this field, this paper quoted the continualdevelopment theory and the methods of economy, to define the basic concepts such as urbantourism and competitive power of urban tourism. Based on the bow bowstring and arrowmodel of city competence of Ni Pengfei, this paper set up an "urban tourism competitionmodel". And make deep research on affecting factors; classify type and representation featuresof competitive power of urban tourism. Following to certain principles this paper establishesan appraisal index system of competitive power of urban tourism. Factor analysis method isselected to evaluate the competitive power of 18 cities and comparison of Wuhan with theother 17 cities from several levels is made to find out the problems of Wuhan tourism andproposals to improve the competitive power of Wuhan city.The thesis paper consists of six parts.The first part is introduction, which aims at explaining the reasons for selection subject; thesignificance of the study; providing a brief survey of the related study at home and abroad.This second part deals with the theoretical basis of the study. Firstly the basic concepts ofurban tourism and the competitive power of urban tourism are defined. Then the authoranalysis the affecting factors; classify type and representation features of urban tourismcompetition. Based on using the bow bowstring and arrow model the author set up a"competitive power of urban tourism" model.The third part is to analyze the competitive power of urban tourism systematically. Basedon the "competitive power of urban tourism" model, the author set up an appraisal indexsystem from four aspects such as demand; supply; environment and management. And theauthor chose the factor analysis as the main statistic methods for the evaluation of thecompetition of urban tourism.The forth part is a case study. In this part, the tourism competitive power of Wuhan isevaluated on the basis of the theory index system. Through the comparison of Wuhan tourismwith the other 17 cities from the aspect of supply and demand, environment and management, several problems are pointed out.The fifth part is the proposals. Based on the analysis, 6 suggestions to improve thecompetitive power of Wuhan tourism are put forward.The sixth part is the conclusion.The innovation points of the thesis are as the following:1. This paper has defined the basic concept of urban tourism; competitive power of urbantourism from the angle of experience economics.2. This paper has set up the "bow bowstring and arrow" model for the competitive power ofurban tourism.3. Factor analysis method is selected to evaluate the tourism of 18 cities.4. Six suggestions are put forwards to improve the tourism competitive power of Wuhan.