The Analytical Study On Competitive Power Of Yichun Tourism

Cities have a great contribution to the rapid development of the modern tourism industry. On one hand, the city is the main source of modern tourism and tourists' distribution center, and provides great service support to the development of the tourism industry; then on the other hand, the modern city itself is an important tourist destination, and the city's tourism has become an indispensable part to modern tourism. There are many cities which make the tourism industry a pillar of local economic and social development or key industries to be nurtured. So cities are trying to do its best in an increasingly competitive tourism industry.Yichun has rich tourist resources. However, Yichun doesn't put resource advantages into competitive advantages, and other cities over, there is a certain gap. Therefore, how to make full use of resources, strengthen city tourism functions, and tap the potential of tourism development in Yichun city, improve the overall competitiveness of urban tourism Yichun, Yichun city is the tourism industry to the current thinking and problems to be solved.In this thesis, see a lot on the basis of relevant literature, the use of economics, tourism and other related theories and methods, describes the urban tourism, urban tourism competitiveness are two basic concepts; but also the use of Porter's competitiveness evaluation model , according to certain principles, selecting relevant indicators, competition results from the travel, tourism and competitive potential, tourism, supportive environment to build the 3 aspects of urban tourism competitiveness evaluation system, using the evaluation method is AHP.In order to objectively analyze the competitiveness of Yichun city tourism situation in Yichun in considering this paper based on the status of tourism development, in particular, and Pingxiang, Xinyu select two neighboring prefecture-level cities horizontal comparison to analysis by comparing the impact of competition in Yichun City Tourism force main negative factors, the final results of the analysis, macro-proposed measures to enhance the competitiveness of Yichun Travel and recommendations.