Research On The Competitive Ablity In Market Of Auto Spare-part Industry Develop In Jilin Province

Spare-part industry of automobiles has played a vital part in both developing countries and developed countries. In Lilin Province, it is also the backbone business, taking on labor force, bringing along the local economic development. At present, the industry of automobile spare parts in Jilin Province has been fully developed in variety, and the prospect is cheerful. But it is also faced with many difficulties, such as, relativele small scale, weak holistic competitive ability, sporadic organization structure, low pool, relatively backward after-sale service system , incapacity to meet the industrial development needs, unsatisfactory softenvironment for industrial development and so on.This article mainly focuses on general appraisal and the quantificational analysis to the present situation and the market competition in the industry of automobile spare part in Jilin Province, and uses the revalant experience and success patterns home and abroad for reference to propose the several countermeasures to solve the present problems, help to step out of the difficult position and enhance its marketing competition, such as, developing brand-new theory and developing as a strategic position..........in which spare parts are equivalent or superior to the entire car, quicking the steps to adjust the structure and reshuffle of the enterprises, forming three-level mating system in the form of pyramid as soon as possible, bidding for investments, supporting the development of private business, improving the ability of independence developing and technical innovation, improving nucleus competition , strengthening financial support, encouraging all-side investments, hoping to settle the present problems and enable the industry to form a reasonable local distribution and the united developing situation, thus promoting the further economic development of Jilin Province...........Techniques used in this paper: firstly, it is a specific quantificational analysis and comparison of the economy of Jilin Province and the current situation of auto spare-part industry. Secondly, it is a diagnosis and rational analysis of regional economic development home and abroad, further emphasize the function which automobile spare- part industry performs to economic development of backward area. The countermeasures put forward in the paper has own characteristics, feasibility and practical value. Hoping the conclusion and countermeasures can be of reference value to the policy for auto spare-part industry made by the provincial government and various local authorities, as well as the developing strategy formulated the enterprises.