Market Analysis Of East Dawn Digital Maps

This thesis discussed Market Analysis of East Dawn digital map, by using marketing theories.With the start of 3G market in China, all the participators are alive. At the same time, the huge requirement for digital maps from telecom field is more and more clear. Beside the overseas digital map providers, there are also lots of domestic digital map providers join this market. East Dawn company is one of those digital map providers who want to share of digital map market in China.At the beginning, this research introduces the concept, the source and the history of digital maps with domestic and overseas market status. Predicting China digital map market and trying to give readers basic ideas of digital maps market. Secondly, based on Chinese market, this thesis gives out detail analysis on market volume, customer consist, characteristic of products and tendency of requirements. Main domestic digital maps providers and overseas providers are listed here with some basic information; it is ready for deeply analysis with East Dawn digital map marketing. Thirdly, based on the real data, this research gives detail analysis in East Dawn digital map strategy, including many issues, such as the opportunity and challenge for East Dawn in digital map market.Although there are still lots of risks, it is still a good chance for East Dawn to participate this market and win the success.