Study Of A Province Rural Mobile Market Development

With mobile communications customers to the continued growth and customer holdings rising, mobile communications service provider faces increasing pressure. While the slower pace of new customers, on the other hand increasingly fierce market competition, competition of the service provider bases on price. Communications service providers the urgent need to find new markets. Meanwhile, in the vast rural areas, the people lack of demand for mobile services. In recent years, as the national agriculture policy were introduced and the state of construction of the new increase their investment in rural areas, Rural residents disposable income growing. Plus migrant workers and students, rural residents of the mobile communications services growing demand. Faced with a less extensive development of the rural market, China Mobile, China Unicom and other mobile service providers, have increased the right of this emerging market development efforts, want to be able to do things in this market. It is in this context of the demonstration started. Through the mobile communications market describe the current development, the status of industry competition, elaborate communications services companies to develop the rural market was inevitable.On this basis, in combination with a provincial rural telecommunications market research, through empirical studies, A provincial analysis of the rural telecommunications market conditions, a summary of the rural mobile services to the nature of the products Analysis of the mobile market constraints in rural development by the main factor. The fourth is from the rural part of the mobile market value choice, marketing strategy of choice and competition three strategic options are discussed in detail in the rural development of the mobile market approach and strategy. 3G mobile communication services as the main development trends, its development and introduction is bound to the mobile communications industry competition have far-reaching impact in the last part of this chapter.