Incentive Research For Marketing Team Of Gansu Red Light Liquor Corporation

Incentive is the core of enterprise management, and is also a key to the success of the marketing team. If we can effectively encourage every member of the marketing team, and enable all members to maintain the high enthusiasm for working for a long time,then the sales team is undoubtedly successful marketing team. But, in fact, it is very difficult to do it.According to the actual situation of the liquor industry and motivation theory, together with many years of practical experience in Gansu red light liquor Corp., a relatively suitable and effective incentive mechanism proposed in this dissertation. These mechanisms improve the old incentive system of marketing team from five aspects: definite objectives, Performance Assessment, salaries design, internal coordination, encouraging restraint. The problems of a shorter effective encourageement and incentive fatigue are solved.