Research On Marketing Team Building And Incentive Of ZN Real Estate

Marketing team,as an important part of enterprise development,is the core part of the enterprise,but also the precondition for the smooth supply of enterprise products to the market.Whether the marketing team is excellent and efficient directly determines the speed of the enterprise market share occupation.Therefore,enterprises must pay attention to the construction of marketing team,so as to strengthen the sense of belonging and identity of team members,mobilize their work enthusiasm,improve their work efficiency,and then achieve the strategic goals of the enterprise.Team building is a process of effective organization of the team,a dynamic process in which team members constantly improve themselves,study and properly deal with problems,and fully stimulate individual efficacy.Effective incentive means can promote the healthy and orderly development of this dynamic process.This text from the real estate project company of Tangshan,using the survey method,interview method,literature methodology and the theory of combining the method of theory of literature and draw lessons from the domestic and foreign related research results,to analyze the Tangshan project team of the company in the development of recent real estate construction and the problems of incentive mechanism,and combined with the characteristics and development stages from marketing recruitment selection,training,performance appraisal,promotion development,career planning,etc.,on the one hand,through the analysis of the causes of the problem in this paper,the solution,on the other hand the company to conduct targeted marketing team building,Integrating excellent domestic and foreign research results,design the recruitment and selection system,training and promotion system and incentive system of the Tangshan Real Estate.At the same time,a series of effective and reliable safeguard measures are put forward so as to ensure that the construction of the marketing team and the implementation of the incentive mechanism of the Tangshan Real Estate can be carried out smoothly.And all these can guarantee the company’s overall goal can be realized,and achieve sustainable development.