Study And Research Of Development Strategic For Harbin Li Min Architecture Material Store

Harbin Li Min Architecture Material Store is a civilian enterprise. It has experienced the process of up and down, but the store still has some unique advantage. It is the most important problem for the enterprise how to keep standing and growing when external environment has changed and it is very different as before.This article studies the development strategy for Harbin Li Min Architecture Material Store by enterprise strategy management theories systemically. First, this paper scans the enterprise developing theory, Competitive Advantage Theory, Lifecycle Theory, Strategy Alliance Theory and their practices. After gathering enough date, this article analyses both the external and internal environment, using resource method on the internal resources, Value Chin Theory on main actions of enterprise management, Core Competence Theory on the key factors, SWOT method on the opportunities, threats, advantages and weaknesses. Then, according to the development positioning and final goal, the article tells the development strategy of the store next. According to the total strategy, this article studies how to implement the enterprise development strategy through modifying organization structure, cultivating enterprise culture and implementing strategy alliance with other partners. At last, the article discusses the main acting strategies to assure the action of the development strategy. Through the mixture operation of all kinds of methods, Harbin Li Min Architecture Material Store full of living again.