Research Of Developing Strategy Of Dewell Co.

Established in 1998, Dewell Ltd only spent some years to reach the break-even point w and enter into an new period. Under the pressure of rapid developing, lacking of impetus become facing to the company, such as less enthusiasm for Department stufferr, decelerating of sale's record increasing etc. The main cause is no definite target for business unit and no enterprise's developing strategy.Through the research of Dewell Ltd Industry Co., Ltd's Developing Strategy, this paper is aim to solve the present problem during the company's developing and find the approach, rule and method to grow and expand the medium-small enterprises .Adopting the strategical analytical method, this paper detailedly analyse the inner and outer environment of the enterprise and point out enterprise's core competition. By usng the method of SOWT, establish an optimization strategical scheme and table aproposal of implement and control against the construction designing and operation flow reform.Based on the above research, the paper reachs the following conclusion:Laying and implementing the enterprise's developing strategy is very different frtnn other strategies. The former one emphasizes the competitive analysis much more than the latter one, gives attention to both short term and long term strategy's decisionand strategical flexible and organization's adapting. Focus on the whole strategical process based on discovering and developing the competence of enterprise's core. The success or fail of sales organization and operation's process reform will become the cardinal qualification for the developing. A special committee covering several departments will be built to implement the strategy, evaluating the contract and retesting.