Research On Logistics Outsourcing Of Multinational Enterprise In Manufacturing Industry In China

With the continuously rapid development of Chinese economy, The Multinational Companies of manufacturing has entered into China more than twenty years. Logistics has been converted from traditional transportation and inventory to current logistics outsourcing. In the background of economy globalizing, The Multinational enterprises of manufacturing in China have converted their investment goal from occupying Chinese market in the past time to improve core competition, and lower the cost through outsourcing, which promote the requirements to logistics outsourcing.This thesis based on the Multinational Companies of manufacturing in China. The author referred to mass overseas and domestic concerning literatures, comprehend in details the definitions to logistics and logistics outsourcing, and investigated seriously the present conditions of the Multinational Companies of manufacturing in China, and explored deeply their logistics outsourcing.So far, the economic theories on logistics outsourcing mainly includes transaction cost theory,core competition theory and value chain theory etc. These theories explain the value and driver of logistics outsourcing from different point of view. There main are generic model,descriptive model and operational mode about logistics outsourcing, which consider enterprise management capabil,cost or customer relationship etc strategy factor from the manufacturing enterprise's standpoint. These models are simple and not involving too many strategy factors, not consider the response of market environment, just processing descriptive research, cannot advise quantitative decisive index, so they are not suit for current enterprise strategy analysis, especial The Multinational Companies of manufacturing in China.Starting from practice, This thesis analyzed the strategy and management of logistics outsourcing of the Multinational Companies of manufacturing in China in detail, researched the strategy factors and operation factors of logistics outsourcing of The Multinational Companies of manufacturing in China. This thesis based on transaction cost theory,core competition theory and value chain theory, revised past logistics outsourcing strategy model, and showed the three-layer dynamic logistics outsourcing strategy management model of The Multinational Companies of manufacturing in China, which pushed by corporation whole strategy layout, researched the strategy management from strategy layer,management layer and operation layer, Considered both manufacturing enterprise factor and market factor in China, evaluate each factors with proportion as logistics outsourcing strategy management model according to enterprise characteristics.The logistics environment,logistics resource and logistics operation of The Multinational Companies of manufacturing in China all have Chinese trace and particularity. Aiming at Chinese logistics environment characteristics, this thesis advised the relationship management model , "strategy partner" relationship management mode, to logistics outsourcing providers of The Multinational Companies of manufacturing in China, built six-item-expanding step by step continuous relationship management mode.