Study On Factors Affecting Passengers' Consumption Types And Purchasing Behavior

As society advancing, technology improving and economy rapidly developing, Chinese railway construction is at the peak period of development in history. At April 18 2007, Chinese railway will begin the sixth speeding in large scale. The sharp development of the railway brings numbers of passengers and it certainly contributes to the local and the country's economic development and building a harmonious society.Meanwhile, the Railway Passenger Transport Economy shows tremendous business opportunities and market potential. Such a large number of passengers spend so many time on train, so they need eating, drinking, relaxation, recreation and consumption. Now pay attention to the products on train, there has no other choice for passengers except instant noodles, mineral water and other dietetic products. Therefore, there has a lot of demand and potential demand among passengers.This dissertation will analyze the consumer psychology and various factors which can affect consumer psychology and behavior and find out the demand and potential demand of passengers. And then research the blank Railway Passenger Transport market to provide a theoretical basis and data-supporting for Harmony company to develop new products.