Research On Chinese High-speed Railway Passenger Transport Market Consumer Demand

With the rapid development of national economy, China’s railway passenger transport consumer demand is also under the fierce change, the medium and long-term railway network planning has made a clear, long-term and systematic planning for the China’s high-speed railway construction and operation, in order to give full play to the high-speed rail to social economy, politics, culture and people’s livelihood, etc. In this context, thorough the analysis of high-speed railway passenger transportation market consumer demand, and on the basis of exploring the effective marketing suggestions, in order to improve China’s high-speed rail transport capacity and management level, has played an important role for the development of China’s high-speed railway.Based on the meaning of research background, domestic and foreign research, demand theory, marketing theory and relevant theories, the paper applied the methods like literature study, questionnaire survey and statistical analysis method, based on the present situation of China’s railway passenger transport demand, through empirical study, to analyze the demand characteristics of the passenger high-speed railway passenger transport market, and raise some useful conclusions(including high-speed consumers’current basic features, main requirements content, factors of demand differences, etc.)The paper summarized the consumer demand of Chinese high-speed railway passenger transport market research results, and based on the theories of marketing, it also offered some marketing suggestions relating China’s high-speed rail passenger transportation, including refining market segmentation criteria, developing high-speed rail tourism market, using the differential marketing strategies, improving the brand value of China’s high-speed rail; scientifically predicting.Finally, this paper used methods of empirical research in the process of research, with the quantitative analysis for the China’s high-speed passenger transportation market consumer demand, and meaningfully put forward some relevant marketing suggestions for China’s high-speed rail passenger transportation. Due to the limitation of my knowledge and research time, the paper still exist some deficiencies and needs to be studied further.