Disquisition On The Developing Mode Of Automobile Industry Of Jilin Province

With the unceasing increase and development, the automobile industry, which generally exerts its great effect on the National Economy and all the industries, plays a more and more important role in the world economy. Because of its rapid increase in production and sales, automobile industry is becoming to one of main support industry of JiLin province.According to the rapid development of automobile industry of JiLin province in recent years, with the Industry organization theory, this paper reviews the present situation in this field and some problems existing in the development of this industry, analyzes the influence of international and domestic circumstances to it, on the basis of the above analysis, discusses about the direction and strategy of development and manufacturer in the future from the view of government and enterprise. The conclusion is as follows: In order to form and enhance the core competence of automobile industry and develop the brand marketing, the automobile industry of Jilin Province needs to develop along the way of being unionized and being grouped. When cooperating with MultiNational Corporations, automobile industry of Jilin province needs to base on the contemporary situation of our country and Jilin province, and to grow into a group of automobile enterprises, which are leaded by CHINA FAW group, to face the challenge of the changes of the industry environment, keep and strengthen the competence and push the proper development of the industry structure. It is forseeable that the automobile industry of Jilin province would develop healthily, make more contribution to the income of our country and its size will enlarge. All this will make a solid foundation for Jilin province's automobile industry developing into another higher organization form- MultiNational automobile group.