New Marketing Strategy Of Audio-Visual Product Research

China's audio-visual industry are faced with the people's growing cultural needs .at the same time, they are faced with piracy ,Internet free sharing of improper competition threat. Faced with the old marketing model of audio-visual defects and the above problems, only reformed the marketing strategy can save the audio-visual products marketIn this paper, through the second chapter cites an abundance of official data on China's audio-video developments, Then the current audio-visual products find the problems along the production chain. Application of marketing management theory in-depth are be analysised, and then the danger of unfair competition are discussed."Creating digital culture distribution platform and Providint rich cultural product combination,All these can be used to meet individual consumers " it is the new marketing strategy. New Marketing Strategy frame a new industrial chain, namely cultural content providers, culture channel distributors and consumers. In this paper, Marketing, the traditional study of the study of law, in-depth study of the both marketing functions, including provider enterprises planning strategic, marketing, marketing mix, and other functions of the study. Analysised the digital platform detailed of cultural various components of the marketing functions.It also introduces a new marketing strategy for the new features, including the "4C" marketing concept, segments of the market after the Differential Marketing, Database marketing, self-help culture of innovation and the Anti-Unfair Competition various effective means.By taking these new marketing strategies in order to achieve multi-industry chain to a win-win situation for the healthy development of audio-visual industry purposes.