Study On Countermeasures Of Kinsa Cloud-media Database Marketing

With the continuous development of Internet technology,big data,Internet plus has become the main theme of the emerging industry,all kinds of innovative marketing concept of talent shows itself a lot of traditional industries to achieve the transformation and development of transmutation,have put forward the concept of "Internet plus",database marketing body develops based on the database The Department is welcomed by more and more companies.The concept of database marketing has been widely used and approved in many domestic industries,but focusing on the advertising media industry,it is more used in the online advertising industry.In comparison,outdoor advertising has been a low-lying place for the Internet and marketing policies,because of the long history of advertising and the management of the media.Relatively fixed and so on,many Outdoor Advertising Company operating modes are relatively traditional and old,not deeply understood and applied to the concept of database marketing,and the low degree of information and datalization,to some extent,restricts the rapid development of the industry.From the current market environment and long-term market development,the outdoor advertising industry needs the concept of database marketing.In this paper,the author of the company,Nanjing Hua se Yun Advertising Co.,Ltd.is a case,this is an outdoor media company operating the core of the subway media advertising,through the operation of the company Analysis,analysis of the existing database marketing problems,and put forward the corresponding solutions,point to the point,hope to help the outdoor advertising industry companies to promote the concept of database marketing.In this paper,the significance and role of Hua set cloud media company for the promotion of database marketing in the outdoor advertising industry are divided into five parts.The first part is the analysis of the industry situation of the company.The definition,the basic characteristics and the future development trend of the outdoor advertising industry are mainly introduced.The second part is the Chinese cloud media company.The operation status is introduced,the basic situation of the company,the composition of the business and the current situation of operation are briefly introduced.The third part analyses the problems existing in the marketing of China's cloud media database;the fourth part is the Countermeasures for the improvement of the marketing of the Chinese cloud mediadatabase;the fifth part introduces the safeguard measures for the promotion of the database marketing by the media company.Shi,including supporting mechanisms and problems that need to be avoided.This paper provides some experiences and ideas to explore the extension of database marketing in the outdoor advertising media industry through the analysis of problems,explorations and matters of attention in the database marketing of the company.However,the enterprises should be based on their own differences and the changes of the internal and external environment.In the process of promoting the marketing of database,we should fully combine all kinds of situations and improve the level of database marketing.