The Study Of The Countermeasures To Rizhao Tourism Cyber Marketing

As a newly developed port city, Rizhao has rich tourism resources.In recent years, Rizhao has made great efforts to make tourism be pillarindustry. There are many factors that make it hard to develop tourism,such as low level of economics development and not so well knownreputation and so on. At the same time, it is widely use and fast updatesof internet that makes the development of tourism cyber marketing be anirreversible stream of history. Stated above brings austere opportunity andchallenge to Rizhao tourism and indicate the direction of Rizhao tourism—the development of tourism cyber marketing becomes the mainmeasure of running Rizhao tourism big and strong.With the reviewing the present development of research home andabroad, the thesis firstly introduces the background information and significance of the research. In the second part, thesis describes theconcept of tourism cyber marketing, as well as its development andfeatures. In the third part, the thesis introduces the development oftourism cyber marketing in tourism cities in China. In the fourth part, thethesis surveys the primary products, happy fishery, and tourist in Rizhaoand analyzes current situation and problems of Rizhao tourism cybermarketing. Then the thesis puts forward the development strategies andcountermeasures of Rizhao tourism cyber marketing in order to promotethe fast development of Rizhao tourism.