Perfection And Innovation Of Marketing System Of China's Automobile Under The Background Of Economic Globalization

Because there is a strong economic connection between automobile industry andmany sectors of national economy, each nation attaches great importance toautomobile industry. The 16th national congress carried forward the policy thatautomobile industry should be developed into the leading industry of China andestablished the strategic status of automobile industry. The marketing system ofChina's automobile industry is more backwards than famous automobile industry ofAmerica, Japan and South Korea, How to innovate and perfect the marketing systemof our national automobile, make the rise of China's automobile industry is a reallysignificant and challenging matter for the world of China's automobile industry andgovernment.The paper 1st introduces the important concept of marketing system ofautomobile and the present situation and the development tendency of marketingsystem of foreign automobile industry, the following part analyses the drawbacks inmarketing system of China's automobile industry in terms of economic globalization.On the basis of the previous analysis, the paper gives advices for innovation andperfection in marketing system of China's automobile industry and the environmentalperfection. The final part illustrates a case of innovation into marketing system ofChina's automobile industry, which can directly show the drawbacks and progress inmarketing system of China's automobile industry.