Research Of Chemical Industry Product Platform Planning Based On Product Engineering And Platform Strategy

Chemical industry provides rich and colorful products, and has broad development prospects. With the continuous technical progress and changes of the market demands, there is a concept of chemical product engineering oriented by products. It is used to solve the problem of which ones to be chosen and how to produce them to satisfy the needs of their performance, economy, environment and market etc. In recent years, chemical industry is gradually developed from primary machining to further machining, and from the former basic chemical production model in large quantity and continuity to the special chemical production in small quantity, variety and individuation. The general and special chemical products have the trend of inosculation by degree, so some big chemical enterprises tend to develop downwards. In such great development trend, what strategies do large-scale chemical enterprises take to make the general and special chemical products better inosculated, and to make new technology and products easy to go to the market? In discrete enterprises, product platform strategies can be adopted to realize the products'upgrading and product line expansion. The researches on the chemical product projects also make the processing chemical enterprises possible to take the platform strategies, to realize the extension of product chains and make the general and special chemical products join track benignly.The essay introduces the related theories on chemical product engineering and platform strategies. On the basis of the combination of deeply researching and analyzing the advanced technologies and platform strategies on chemical product engineering, it gives suggestions about the realization of the structure adjustment and transformation of products of modernized enterprises through using product platform planning in processing chemical enterprises. It concentrates on the research and layout of chemical enterprises'products, fully utilizes the latest international fruits of related theory researches, combines the situation of our country to construct the products platform planning theories and measure systems of processing chemical enterprises in accordance with the situation of out country, and it has referential meanings for other enterprises.This essay gives a definition of the product platform in chemical enterprises, construct a framework model that suits for programming product platform in processing chemical enterprises, then, analyze and illustrate the model. It also traverses the key point in programming the platform–the choices for platform chemicals, confirm the each value factor which arises when we are choosing platform chemical products, and construct the value model for the choices of platform chemical products.In the end, this essay combines a project for some chemical enterprise during the process of implementing strategy transformation, does the researches on the problems of its choices of platform chemical products and the choices of product chains'routes, and combines its resource condition, technical capabilities and strategy development directions to choose suitable platform chemical products and their product chain extension routes.