A Study On The Quantitative Analysis Of The Structure Of Tourism Industry In Fujian And Its Optimization

The modern industrial economics believes that any economic development is aprocess in which economic output growth and the industrial structure transformationaffects and promotes mutually. The expansion of the tourism industry alone is notsufficient to achieve high-speed and high-efficient development. It also needs unceasingoptimization for the tourism industrial structure.Since in recent years, after more than 10 years' fast development after reform andopen policy, Fujian Province's tourism industry gradually appears decline sign. One of theimportant reasons is the unreasonable tourism industrial structure. Therefore, how to carryon optimized adjustment to it is a matter of concern for Fujian Province. Profiting fromthe related theories of the industrial economics, this article probes to the optimization ofthe structure of tourism industry in Fujian, according to the practice of the developmentof Fujian province's tourism industry.At first, this paper puts forward the keys of this study, on the basis of a summary onthe domestic and international achievement about this theme. Under the guidance oftheory and methodology on tourism industry structure, this paper analyses and evaluatesthe status of Fujian tourism industry. Then this paper evaluates the internal structure,structural efficiency and the level of the correlation structure of the tourism industry ofFujian province, using quantitative methods. In the analysis of the internal structure ofFujian's tourism industry, this article selects three indicators that are area entropy, entropydiversification index and system entropy. Area entropy is used to measure the rate ofindustrial development expertise. Entropy diversification index is used to measurecomprehensive level and system entropy is used to measure the degree of system stability.SSM is used to evaluate the structural efficiency. Industrial correlation is analyzed by thegray relational model. Finally, strategies are put forward to optimize the industrialstructure of Fujian's tourism and security system is built including organization, fundsand personnel.