| Beichuan National Forest Park Yaowanggu Landscape Area is a forest of Chinese medicine national forest park landscape area featuring, the region is rich in forest herbs, Chinese medicine culture is unique, unique forest health conditions, forest green health environment and the rich and diverse culture of health resources, have won more and more tourists of all ages. With the development of landscape areas, property analysis and evaluation on forest health resources in order to achieve rational development of its forest health tourism products, forest health tourism area development of the landscape is of practical significance, national forest health tourism development and protection and provides references. Paper using literature research method, and field study method, and experts scoring method, and level analysis method, and questionnaire research method, method for research, in landscape tablets district of forest health tourism resources for quantitative evaluation and compared analysis, in landscape tablets district of forest health tourism market for has survey analysis, in landscape tablets district forest health resources analysis and market analysis, on landscape tablets district forest health tourism products development, and products marketing, for preliminary research, and proposed landscape tablets district forest health tourism development and protection recommends, The results are as follows:(1) Beichuan National Forest Park Yaowanggu Landscape Area of forest health resource types, cover a wide range of typical health resources many references of the classification, investigation and evaluation of tourism resources (GB/T18972-2003), can be divided into 6 main categories,8 subgroups,16 basic types. Reference Chinese forest park landscape resources quality grade evaluation (GB/T8005-1999), and forest tourism resources evaluation standard and forest health tourism resources evaluation of related research, determine has from forest health tourism resources value, and environment value and development value three a aspects established Beichuan National Forest Park Yaowanggu Landscape Area,which tablets district forest health tourism resources evaluation index model, total selected health culture experience, and resources special degrees, and resources visibility, and air quality, and water, and noise,19 evaluation indicators such as traffic conditions, the results display, Beichuan National Forest Park Yaowanggu Landscape Area forest health tourism resources of 8.24, quality belongs to the level of forest health tourism resources, has a high value.(2) Through on questionnaire survey of results for statistics analysis, known landscape tablets district of forest health resources is superior, by Beichuan area forest health tourism development of limit, tourist market range smaller; landscape tablets district within visitors forest health tourism wishes high, for forest health tourism of understand degree not deep; landscape tablets district has been publicity efforts insufficient, visitors learned that landscape tablets district of way limited, caused landscape tablets district tourism of visibility by limited. Investigation characteristics of visitors and market analysis, forest health tourism on the landscape area target market positioning, divided into the family market, serving the youth market, school teacher and student market, summer holiday market, high-end market and meeting business market six major target markets, analysis of characteristics of different target markets for forest health tourism products and marketing methods.(3) Analysis landscape tablets district now exists of problem, including landscape tablets district currently also exists visibility not high, forest health resources integration not excellent, forest health tourism products structure single, for exists problem, in landscape tablets district forest health resources analysis and based of market analysis results, building has by magnolia flowers ornamental tour, and traditional Chinese medicine culture tourism experience and forest sports tourism system of forest health tourism products, and proposed has products of market marketing strategy, after the forest health tourism development and protection to table a proposal. |
