1000 Jiaping National Forest Park Forest Tourism Product Development And Design

In the recent 20 years, forest traveling developed rapidly in the worldwide, which has become one of the most viable and promising forms of tourism. The forest traveling satisfied the people, desire and need that to return to the nature, and helped the people enjoy the beauty and inspire the knowledge. The forest traveling in our country developed along with tourism industry, but its history was not long after all. The theory of forest tourism was behind the development of the practice, and the practice was still at the fumble stage which was lack the scientific system of planning. Just because of those, some problems appeared, such as the construction was blind, the forest tourism product was single and identical, the incentive effort of market was weak, and many forest resources were destructive and waste. In order to adapt to new form of tourism development, the development of forest tourism product should change the traditional sole pattern, and the promotion of tourism product should reform imminently.Under this background, this article determined a reasonable development strategy and designed forest tourism products for Qianjiaping National Forest Park based on literature survey and practical experience of the shallow accumulation. It can not only help open up the tourism market, protect the environment, promote local economic development, but also transfer the forest tourism management structures and operators, enthusiasm of resources protection and utilization. At the same time, through the case study of product design of Qianjiaping Forest Park, this article tried to explore one way of forest tourism product that suit the forest park development. It contained some new interpretations of resource assessment, product design and marketing in order to make some reference for the forest tourism product design and upgrading of other places or scenic.This article was mainly composed of the following several parts:1,the basic theory of forest tourism product and its development and design. This part included the domestic and foreign theory and the present practice of forest tourism development, the content of forest tourism and forest tourism product, the theory background and the system of the design of tourism product and so on, all of which paved the way for the paper, launch.2,The analysis of basic conditions for tourism product development of Qianjiaping National Forest Park. The natural conditions, socio-economic conditions and the present situation of tourism were analyzed. By the investigation and evaluation of tourism resources of Qianjiaping National Forest Park, we can see the value of resources was high and it was suitable for tourism development. This article also analyzed the strengths, weaknesses, opportunities and thread of the development of forest tourism product in Qianjiaping National Forest Park.3,The design of forest tourism product of Qianjiaping National Forest Park.According to the requests of market-oriented and resources-oriented, this article located the subject of product design. The leisure was the theme, and other forest products were include,such as health care, the cultural entertainment, the dining and shopping, the preliminary examination and exploration, the conference affair and so on. Qianjiaping National Forest Park would be constructed into an ecological recreation destination compounding forest, canyon and landscape. This article designed the tourism products for the four scenic areas separately, and also designed the line of the scenic areas which formed the Eastern and Western ring road. Aiming at different tourists, the special tourism lines were designed. In the development of tourist market, the first-level target market should be grasped importantly, the secondary market should be expanded positively and the third-level market should be used to expand the park's popularity in other provinces. At the same, some marketing plans and methods were proposed, such as media marketing, network marketing, public relations, promotional materials, and pricing strategies.