Research On The Upgrade Of Forest Tourism Service Quality Of Liangfengjiang National Forest Park

With the steady increasing of people’s living standard and cultural degree, people’s environmental protection consciousness continuously is strengthening. People are always looking forward to the green natural environment and the need of the forest tourism product is also increasing. In recent years, many scholars and executives from scenic areas start to focus on the research of the construction on the forest tourism areas and the development of its product. Liang Fengjiang National Forest Park awarded Nanning "Ten best scenic Areas" is a typical forest spot, attracting to the local people in Nanning. The park regards the natural landscape and the forest view as its principle, with abundant ecosystem resources and beautiful plant view. However, the park is short of the development and devotion to its travel product for a long time, the facilities and equipments are aging seriously, so great differences still exist in its tour service. Some new tourism areas around Nanning are emerging fast recently, giving an unprecedented challenge to the tour development of Liang Fengjiang Park. Taking an example of Liang Fengjiang National Forest Park, The text adopts on-the-spot investigation and the way of questionnaire to understand the main problems and differences of its tour service. And then put forward some reasonable suggestion and strategy to the Liang Fengjiang Park on the development of forest tourism products and the improvement of tour service quality. The research result can provide some forest tourism areas, such as the Liang Fengjiang Park, with good instructions and lessons when making strategies for development and ecological construction of the forest tourism areas.