Discuss The Relationship Between The Apparel Terminal Selling Exhibition Image And The Apparel Brand Cultural

Brand is a product system or serve system that have definit well-known and comlete image and have definite commercial reputation.This thesis defines the concept of apparel brand by the introduction of brand's definition and origin,apparel brand's definition and category, apparel brand's element, famous apparel brand'characteristic,development stage of apparel brand's consciousness in our country.Apparel brand culture is a strong tool that accumulate the property of apparel brand.This thesis throughs the expound of the apparel brand'd definition,function and significance,analysis of the characteristic of apparel brand culture and the actuality of internal apparel brand culture, define the apparel brand culture's value and position in the stage of apparel brand's operstion and it's directorial function in each link of the apparel brand's operation,so to provide the abstract direction for the model of apparel brand culture.Apparel terminal selling exhibition is a important method that brand apparel corporation exhibits the apparel brand culture to consumers.This thesis throughs the market's investigation datum's analysis and practice to comprehend the brand apparel corporations'work in the link of apparel terminal selling exhibition and the consumers'requirement and consumption habit,definite the apparel terminal selling exhibition image include the traditional apparel terminal selling exhibition image and the internet apparel selling exhibition image,analyse and summarize the principle and characteristic of traditional apparel terminal selling exhibiton image's design;analyse and summarize the charateristic of internet apparel selling exhibition image and it's supperiority and disadvantage compares to the traditional apparel terminal selling exhibition's.Throughing the analysis and study to the apparel terminal selling exhibition image and apparel brand culture,author advances the ways and methods of traditional apparel terminal selling exhibition image and internet apparel selling exhibition image to exhibit the apparel brand culture under the direction of apparel brand culture as consumer.Indicate the relationship between the Apparel brand culture and the Apparel terminal selling exhibition is depend on each other.