A Study On Experience Quality Of Different Type Tourists

Tourists have more choice opportunity follows the multitudinous of traveling place, it becomes the key which the traveling develops continually that how enhances the revisit rate and the market attraction. But The experience of tourist's traveling activity relates the success or not of the traveling, tourist obtain satisfy of anticipated even surpasses the anticipated because the high quality traveling experience, causes to the traveling enterprise obtain the economic efficiency for a long time; on the contrary, it can cause the traveling enterprise further dream to be disillusioned that the inferior traveling experience. Any traveling place is composed by the different segmentation market, but tourists obtain difference traveling experience quality because various of tourist's motive and the demand, it is necessary to strengthen research on the difference of experience quality about different type tourists in order to satisfied tourist's different need and enhancement competitive power on traveling place. This article enriched the research theory and the content about traveling experience quality, has made up the insufficiency that neglects the tourist's type characteristic carried on studying the tourist experience and satisfaction, and provides certain basis for Traveling department on product promotion and marketing decision-making.The text consists of six chapters. In chapte one, the author introduces research background and the significance, the research mentality and the primary coverage, the research technique and the related concept. In chapter two, the author firstly review and analysis the research progress and content on tourist's satisfaction or experience quality in domestic and foreign, then statement question and the trend of development on research of tourist's satisfaction or experience quality. In chapter three,the author uses questionnaire data to carries on the classification to tourists of Huangshan Mountian, and give the name to difference types tourist bace on the basic characteristic and motive characteristic about difference types tourist. In chapter four, the author firstly establishment quadrant evaluation system about the experiences quality of the tourist,and analysis the experiences quality on all tourists and various types tourist bace on the system and questionnaire data, then analysis the different and reason on experiences quality of various types tourist from appraisal project and appraisal factor. In chapter five,the author proposes the development countermeasure about ticket, dining and lodgings, traveling project and facility, commodity, service, marketing strategy and so on. In chapte six, summarized the main result which this article studies,and proposed exists question in the research and the part that needs to consummate.