Study On The Influencing Factors And The Promotion Strategy Of Tourist Experience In Mountain Longhu Resort Under The Experience Economy Background

With the development of economy and the change of the concept of tourists,the domestic scenic spots pay more attention to the management of tourist experience.By improving the scenic management and quality of service to enhance the tourist experience has become the inevitable choice.Based on the theoretical review and the questionnaire survey,this paper analyze the factors of tourist experience and constructs the tourist experience improvement mode from the perspective of tourist experience management of tourist resort.The first part mainly introduces the research background,research methods,ideas and significance of this paper.The second part is a summary of the research,mainly on the domestic and foreign tourists experience of the relevant research were reviewed.The third part sums up the tourist experience influence factors in the scenic area under the background of experience economy,and on this basis,set up the concept of improving tourist experience framework.The fourth part is based on the Mountain Longhu Resort area,this part studies the current situation and puts forward the specific promotion strategy according to the theoretical framework.The fifth part is the conclusion,summarizes the conclusions and the existing problems.This paper constructs the conceptual framework of the tourist experience promotion,provides the theoretical support for the in-depth study of the tourists experience,and provides the promotion strategy of tourist experience under the background of experience economy.