Research On The Development Strategy Of China Petroleum Sales Jiangsu Company Limited

With China's accession to the WTO, every big petroleum company of overseas enters the China oil market fast through every kind of channel. As the biggest state-owned oil companies: PetroChina and Sinopec have to face the competitive environment, demanding clients and oil price hike. How to define successful fuels marketing strategy (service stations) would be key issues for these two state-own companies with the skyrocketing economy in next few years. This will give China Petroleum Enterprise to bring the formidable competition pressure inevitably, in particular the plate of the sale of petroleum, as the respective large-scale state-owned enterprise of the petroleum of china, the China Petroleum Sales Jiangsu Company LTD must positively adapt to the change of the domestic and foreign circumstances, resurvey the movement of operations from the perspective of the integration of the global economy, and seeks the competitive advantage in the cooperation and division of new international labor, then will grasp the development opportunity and gain greater development.Under the analysis of the international and internal macroscopical environment, we studied the industry situation, enterprise competence and primary operation of the China Petroleum Sales Jiangsu Company LTD, and used the SWOT analytics theory, confirm the opportunity and the menace the company, and also analysis the advantage and the disadvantage of the company. Based on the study above, we chosen the macro stratagem of company newly, confirm the instructional idea, the target and the developmental direction, and brought forward the grow measures, formed the integrated developing direction of the China Petroleum Sales Jiangsu Company LTD, as well as the multi-developing tactic based on the filiales.