The Strategy Study Of The Investment Bank Service In Our Country Commercial Bank

With the development of financial globalization, especially since China joined the World Trade Organization, foreign commercial banks with its advantage of versatile, large and international penetrate to China's financial market actively. In this situation, it is utmost important to improve the market competitiveness of domestic commercial banks. As an important part of the commercial banks to enhance their ability to innovate, and to improve profit margins, investment banking business is increasingly the focus of attention by domestic commercial banks.In order to comply with the development trends of China's capital market and currency market ,to meet challenges to the traditional commercial banking business and market competition when the financial markets changed and to satisfy customers'all integrated financial service needs, The Industrial and Commercial Bank of China establish the investment banking department which took the lead in the industry in April 2002,and establish the investment banking business department in some important branches, it began to search investment banking business systematically in the framework of the commercial banking system, and achieved certain results.To develop investment banking business actively and to achieve connection between commercial banking and capital market operations is a strategic option which Chinese commercial banks choose in order to meet the challenges, and enhance their core competitiveness, and promote the structural adjustment of operating .Now for the commercial bank's investment banking business which is still at the exploratory stage, despite a good start, However, there are some problems that need to attract attention. This article introduces the theory and practice of businesses abroad, To learn from the experience it discusses in detail the necessity ,the main problems, and the corresponding strategy.Due to the limited capacity of the author, it is certainly not perfect, but I just want to point out the inspiring views serve as a trigger effect.