The Research About Marketing Strategies Of The Hubei-based Sales Subsidiary Of CNPC

The Hubei-based sales subsid iary of CNPC is a new force of the Hubeimarket of finished petroleum. Facing the powerful challenges fromSINOPEC, TOTAL and other foreign corporations, our company'sma nagement strategies become a matter urgently to be studied and solvedwith "marketing strategy" the studying burden, this paper aims to establish aset of practica l marketing strategies to make our company in the seriouslycompetedHubei market of finished petroleum increasingly developed and tola y the basis for the future of our company.In this paper, the strategies applied to the Hubei-based sales subsid iary ofCNPC are induced through marketing theories and strategic ma nagementtheories related and connecting practica l situations with theories, with thebasic means of text-ana lyzing and statistics-a nalyzing. The paper firstlyanalyzes the internal weakness and strength of our company by usingobjective and precise data and diagrams from the standing-point of ma nagingenvironment of our company. It then concludes the coming threats andopportunities in the future from the developing trend of Hubei market offinished petroleum. Before putting forward the marketing strategies, thepaper analyzes and summarizes the marketing strategic thoughts, tasks,principles, goals, ma in points and steps in petroleum sales company abroad,in order to make the genera l pla nning and ma nagement for carrying out thestrategies. The paper fina lly discusses our strategies in details.With the ma in chapter of carrying out the marketing strategies as well asthe conclusions inferred from chapter two--management analysis, the paperbrings forward pertinent measures in terms of the drawbacks of our companyin all aspects at present, which stresses the construction of marketing networks, circulation of materia ls, the brand of the finished petroleum and thehuma nization of petroleum-filling station, and which is complemented by theconstruction of information and systems of the staff ma nagement and thecooperation with SINOPEC so as to finish the setting up and carry out ofmarketing strategies with thinking way of analyzing and resolving problems.