Industry Changes Track And Enterprise Strategy Adjustment: International Perspective

Currently, many Chinese companies are already aware of their active participation in global competition. and in the process enhance their international competitive edge Chinese companies continued survival and development of an effective choice. However, faced with fierce competition in the market today, every enterprise wants to make a wise strategic decision we should first understand the industry in itself. clear analysis itself and the industry is undergoing changes as well as changes in the stage.How to analysis and predictions from a higher altitude the whole industry trends, guide and make reasonable strategic choice. Boston University School of Management professor, Harvard University, Senior Fellow at the Institute for Strategy and Competitiveness Anita McGahan (M Anita. McGahan ), a professor of theoretical track industry changes. Professor Anita McGahan paper to track changes in the industry for a more thorough introduction to the theory.Professor Anita McGahan paper to track changes in the industry for a more thorough introduction to the theory. According core assets and core business activities will be eliminated based on the threat of division two. Professor Anita McGahan will be divided into four types : one of the industry changes, radical changes : The core assets and core business sectors are subjected to the threat of being eliminated 2, innovative changes : When the core assets remained stable core business is under threat and 3, the media-changes : When the threat to the core business will be eliminated. and the ability to create value there, four core assets, incremental changes : core assets and core business are not being threatened. In theory on the basis that tracks changes in the type of paper each, a reference to the coping strategies of enterprises. Finally, the changes in China's household electrical appliance industry based on the analysis of the actual trajectory, The article defines the Haier Group's international strategy is in line with industry changes transfer trajectory theory. This is one element of the success of Haier Group.This paper from the international perspective, the theoretical trajectory of the industry changes in detail, common strategy to deal with the many changes in the program. with a view to the internationalization of Chinese enterprises and the strategic theory has enriched and perfected. Analysis of the household-appliance industry in China, Haier Group's international strategy proved successful. We also hope to explore the road ahead in other Chinese enterprises learn from the experience and can provide some reference.