A Study On Channel Mode Of Mobile Phone Industry-Based On The Development Of The Mobile Communication Industry

As the development of mobile phone industry in these decades,we can see from the past that no voice on the channel could be got, although a good performance has already been put. Maybe we also realize that our policy revenue are downsized, what's more, when come to the situation of selling a welcome kind of phone, a cash sale becomes necessary. All in all, the retail terminals are still in the disadvantage place in the mobile phone market.In the following next years, companies will be more pluralism in selling channels. Meanwhile, the dependence on big selling channels will be enhanced, include the dependent on telecom-carrier. The number of agencies will increase sharply, and the selling system which was established on the base of administrative will be flatter than before. Consequently, terminal sellers will give up scatter and go to centralize.Based on this background, the development of the mobile communications industry chain enterprises channel model has been systematically studied.