Shanzhai Mobile Phone Industry Chain Competitiveness Analysis

Since2008, various of emulational products and events have emerged in an endless stream."emulation" as a word appears in our daily lives. What kind of reason causes emulational phenomena and what is the background behind it? It is undoubted that "emulational mobile phone" is the main reason that makes these phenomena happen. It is because emulational mobile phone that "emulation" as a word is widely used in various products and events. This paper is firstly about to find out the reasons why emulational products are popular and secondly throughout the analysis on the typical emulational mobile phone cooperation in Zhujiang River Delta to sum up the whole emulational mobile phone industry develops and to find out the advantages and disadvantages of it. The paper takes the example of brand "K-touch" to analyze how the emulational mobile phone cooperation to emulate other mobile phones and how they choose the way of standardized operations and brand making in order to give some suggestions for our country’s related industry under globalization.The main contents are followed:1. To find out the process of emulational mobile phone and reasons from the popularity of emulational phenomena.2. Through the comparison between the upstream and downstream of industry chain, to analyze the traits of their constructions and the differences of production costs.3. Through the analysis of the development of brand "k-touch", to discuss about the orientation of emulational mobile phone from industry conformity and brand creation in the future.4. Through SWOT analysis, to delve into the difficulties and opportunities that brand "k-touch" encounters.5. To give some suggestions for other emulational mobile phone cooperation on the current and future developing trends.