The Study On The Business Model Of Chinese Telecommunication Operators

With the intensity of competition in China telecommunication industry, many telecom businesses develop slowly, even increase with no income added. These challenge the telecom operators. How to make profit continuously has become the focus of telecom operators. Business model provides the reference for thinking way and practice frame on the subject.Based on literature study and the operation state of telecom operators, we propose an analysis frame on business model, including for whom, do what, how to do and how to make profit. And we divide business model into two levels, business level and corporate level. First we study the business models of four core businesses, including fixed-line telephone and its value-added services, mobile telephone and its value-added services, PHS and its value-added services and Internet business, find the elements that impact their business model. Then we study the whole business model of four operators, including China Telecom, CNC, China Unicom, China Mobile, and make suggestions on their development.This article concludes that telecom operators provide integrative businesses will become the tendency, telecom operators should develop from scale-oriented to benefit-oriented, telecom operators should find scientific, reasonable income model, telecom operators should play an important role on the value chain.Business model is ever changing, telecom operators should imply the analysis frame to check their business models, innovate their business models timely, which would help them make profit continuously and gain competitive advantages.