Development Strategy Of Bno Machine Ltc.

With the reform and opening-up, China's farm machinery manufacturing industry gets the high speed to extend, the manufacturing industry in the national economy the specific weight also had bigger exaltation. With the deepening of reform and opening-up and the entry of foreign farm machinery products the domestic farm machinery demand increased rapidly, China's farm machinery manufacturing industry has got the unprecedented opportunity for development.The development of reform of old industrial bases in northwest brings good opportunities to the state owned enterprise in northwest of China. Qitaihe is a resource-based city, and it badly needs the quick development of other industries because of the lack of resources. How to chase the chance to modulate the structure of products & organizations and change the management mechanism through making developing strategy is the inevitable choice of the state owned enterprise.This paper describes the development course, the production and operation and domestic and foreign trade status of Bno. machine Ltc, and on the basis of the above it also describes how to plan, control the strategies and the problems of its development strategies. The solutions to these problems and the effect of development strategies for years are also included in the paper. In analysis of cases, the company's strengths, weaknesses, opportunities and challenges are researched through the environmental analysis of the enterprise development environment. Point out the problems of the formulation, implementation and control of the enterprise development strategy, and reasonable places of enterprise development strategy formulation and implementation process. According to the environment of enterprises, the author analyzes the basis on why to make the development strategy. At the end of the analysis, the author produces the advices and countermeasure to the current developing situation of the enterprises. He also produces the basic developing strategy for the enterprise under SWOT analysis.