Research On The Cooperate Model Of Modular Production Networks In Manufacturing Industry On The Basis Of Mass Customization

Manufacturing industry came to Mass Customization (MC) production because of the intense market competition and individual customer demand. The purpose of mass customization production is quick response and diversification. Modular production networks became the key process of realizing mass customization production and how to construct the highly effective and stable modular production networks had been the key factor to Influence Mass Customization success implementation. So this article is lying on the basis of introducing the mass custom modular production networks and its characters, we conduct in-depth research on the relationships between enterprises lying in modular production networks.Specifically,the article constructs Cooperate to Profit model in terms of those companies lying in modular production networks while under mass customization by the theory of linear programming ,while under the constraint condition of modular farmed out cost ,through analyzing the theory of standardization, modular and modular production, networks , and unified the game theory the method analysis to confirm the model's establishment. we propose that companies'behaviors in modular production networks are interactional, both sides can elude opportunistic behaviors via long-term cooperative mechanism, and finally we conclude that the modular production networks mode is the optimum to guarantee the best implementation of the mass custom manufacture mode.This article finally takes it as a case that the DELL company builds the modular production networks successfully to guarantee its mass customization effective implementation, then points out four essential factors of how to successfully build the highly effective stable modular production networks by analyzing the case: Choosing the suitable module to farm out, Choosing the right module supplier to participate in the modular production networks, adopting the suitable ways to protect the module supplier's benefit in the modular production networks and the consummation network in enterprise's informationization construction. It has important theory and practice guiding sense for enterprises to build the module production networks.