Cultivating Core Competence Of Nanfang Flour Factory

The competition of the future will be the competition between the core competences. With the economy globalizing and China entering the WTO, the competitions between the countries are mainly in the person of the competitions between the enterprises. However, the competitions between the enterprises are the exhibition of the core competence. How to foster the core competence will become the focus of our government and enterprises.At first, the paper set forth the core competence and its cultivation in the light of the research actuality of core competence. In 1990 the core competence was brought forward by Prahalad and Hamel, the America stratagem managed specialist. The core competence was defined the accumulated knowledge of the enterprises, especially the knowledge about how to assort with the different produced skills and conformity many technologies, which can gain the unusual competence surpassing the other competitive rivals. That is to say, the core competence was the reflection of the integrated advantages about the corporations, mentality, technology, production, management and the culture in the marketing, and set up the basis of the core resource. And there are three key elements of cultivating core competence, four main conditions of cultivating core competence, three basic ways of cultivating core competence, three strategic move of cultivating core competence. Secondly, drawing on some cases of Nanfang Flour Factory, the paper analyses the main problems about cultivating core competence of Nanfang Flour Factory and brings about the main countermeasures of strengthening Nanfang Flour Factory core competence. Finally, the paper studies how to maintain and promote the core competence, and analyses Nanfang Flour Factory how to maintain and promote the core competence.