The Analysis Of Strategy To Promote Equipment Manufacturing Industry In Chongqing

As one of the pilot reform cities targeting coordinated rural and urban development, Chongqing is facing new opportunities of economical and social development. It is a very important chance to improve Chongqing's comprehensive city strength, and has become a topic warmly explored by all the social sectors. This paper is also around this central point. Equipment manufacturing industry is the core industry that made Chongqing an old industrial base. It has an irreplaceable impact on propelling relative industries, readjusting industrial structure and promoting tertiary industry. Striving to develop equipment manufacturing industry and improving its industrial competitiveness is not only an important alternative strategy to develop old industry base and speed up the progress of new-type industrialization, but also a material base to consolidate general competence of Chongqing.This paper gives a profound analysis of the factors that affect interior competitiveness, the market forecasting, and the future development plan of Chongqing's equipment manufacturing industry. Equipment manufacturing industry has characteristics of high employment, energy saving and high added value; its close and wide connection with other industries makes it a leading driving force. At present, Chongqing is in a good economic development situation, however, the environment problem is still rather serious, the industrial structure needs further improvement, and the migration of the Three Gorges reservoir zone remains to be a great pressure to employment.Therefore, the paper takes a practical approach in studying the development strategy for Chongqing's equipment manufacturing industry. In analyzing the factors impacting its competitiveness, it follows a principle combining scientific with feasibility, combining emphasis with accuracy, and combining process indicators with status indicators. It adopts a relatively reasonable indicators system to evaluate its general competitiveness, and with the help of principal component analysis method, it finds out the good and bad factors that influence its internal competitiveness. In order to give a reasonable market forecast, the paper at first forecasted the overall perspective of the industry's nation-wide market in a level of macroeconomic environment, and then foresees the Chongqing's industrial market with statistical analysis tools in microeconomic level. Through analysis, the paper concludes with an industrial prospect that specialized equipment manufacturing, electrical machinery and apparatus manufacturing, transportation equipment manufacturing, and metal ware production will have a more rapid development. In analyzing the organization structure of the industry, the paper adopted BCG Matrix, which shows clearly the advantages and disadvantages in the industrial structure. On the basis of the results of analysis, the paper finally puts forward its suggestion for the future strategy of the industry's development from aspects of selecting emphasis, innovating organizational structure, erecting technological platform, improving administrative system, training pragmatic talents, etc.